In episode 80 of Podcasts Suck, Sebastian Rusk breaks down the power of consistency, the compound effect, and why podcasting is a long-term business growth strategy, not a get-rich-quick solution. Drawing from his 15 years of podcasting experience, Sebastian shares how entrepreneurs can leverage every episode to build credibility, expand their network, and generate meaningful business opportunities.
Tune in to discover how consistent action, strategic relationships, and a long-term podcasting mindset can help you build trust, expand your network, and turn your podcast into a powerful business development tool.
TIMESTAMPS
[00:00:00] Why One Podcast Episode May Not Change Your Business—but 100 Might.
[00:02:16] The Compound Effect: How Consistency Builds Trust and Authority.
[00:05:49] The Guest Leverage Strategy: Turning Interviews Into Relationships.
[00:07:00] How Podcast Episodes Create Long-Term Content and Business Assets.
[00:08:31] The 50-Episode Strategy: Creating 250 Content Assets.
[00:09:00] The 100-Episode Mindset: Measuring Opportunities Beyond Downloads.
[00:10:05] Three Action Steps to Grow Your Podcast and Business.
[00:11:00] Why Relationships, Referrals, and Revenue Matter More Than Vanity Metrics.
QUOTES
"Small consistent actions create significant results over time."
"Stop treating your podcast like a popularity contest. Start treating it like a relationship-building machine because that's exactly what it is."
"The goal isn't to become a famous podcaster. The goal is to become a more successful business owner because you have a podcast."
Welcome to PodcastSuck, a podcast about starting a podcast, where we dive headfirst into the wild, wacky, and sometimes frustrating world of podcasting. If you've ever sat down with a microphone, hit record and thought, What on earth am I doing? Or if you're just curious about the magic behind your favorite shows, then you're in the right place. Get ready for laughs, insights, and a whole lot of what not to do advice as we embark on this podcasting journey together. Let's dive in.
One podcast episode won't change your business. 100 might. One episode probably isn't going to change the trajectory of your business. 10 might actually get you some traction. 50 might start opening some doors, but 100, 100 could completely change your business. What's happening, friends? Welcome back to another episode of PodcastSock. Or, hey, welcome to the podcast if it's your first time. Either way, I'm glad you're here. I'm glad you took a few minutes out of your day to hang out with me. It means the world to me that you do that. There's a lot you could be doing. So here's what I want to talk about today. I want to talk about entrepreneurs that want immediate results. I want to talk about podcasting, isn't a get rich quick strategy. I also want to talk about the compound effect of showing up consistently. By the way, I did not want to record this episode today, but I'm here because showing up consistently creates momentum. And momentum creates opportunities, and opportunities generate revenue. And then lastly, I want to cover podcasting compounds, trust compounds, relationships compound. Now, let me explain what I mean by that. I'm going to break down each of these, and not in that specific order, by the way. It's my show. I'm going to do it exactly the way I want. Fair enough. But if you're taking notes, if you're driving, don't take notes. Just come listen to this again. But if you're taking notes, let's talk about the compound effect first.
Small consistent actions create significant results over time. I think we can all agree to that. Whether or not we all do that is a completely different conversation. But I think we can agree that small, consistent actions create significant results over time. If you think about investing money, small deposits grow over time, compound interest. Every episode is another deposit into your business. You're investing in conversations, relationships, credibility. But most people quit before they even see the results. But most quit before the results reveal themselves. That's kind of like going to the gym five times and getting pissed off because you don't look like The Rock. You can't expect episode five results to look like episode 100 results. That's the reality. People do business with who they know, like, and trust. That's been said time and time again because it's true. Every episode gives your audience another opportunity to actually get to know you. Because what you're doing by recording a podcast episode or a podcast interview or D all of the above is that you're demonstrating expertise without constantly selling. And that's the trick. When you can find that balance between those two and better understand that being able to showcase your expertise without trying to sell something is your sweet spot. Consistency builds familiarity, credibility, and authority. So next time you start second-guessing whether or not you should be consistent with something, remember, it creates, it literally builds familiarity. That's people know you, they're familiar with who you are and what you do. Your credibility speaks for itself, as does your authority. And when someone needs your service, guess what? You want to be the first person they think of. And if you are consistent with a podcast strategy, with what we're talking about today, that's precisely what will happen. How many times? I don't know. How long is it going to take? I'd be lying to you. I just know that consistency leads to results. Think about someone you've followed online for a long time. You've never met them, but you feel like you know them. Your podcast allows people to get comfortable with you before they even have a sales conversation with you. Very similar strategy. You consume content, you listen to people, you feel like you know them. You don't, but it feels that way. Be that for your prospects and your audience. The biggest opportunity might not be who's listening, it's who's on the other side of the microphone.
Now I want to talk about relationships that compound. Let's talk about the guest leverage strategy. I love this because I've done this for 15 years. I started with nothing, all I could do was talk. I wanted to build a relationship with someone. I said, Can I interview you? Can I do something for you? The guest leverage strategy. Invite people you generally want to build a relationship with onto your podcast as a guest. Potential clients, referral partners, strategic partners, industry leaders. One conversation on your podcast can lead to introductions, collaborations, and revenue. Now, not every single guest becomes a client. That's completely unrealistic to think that. That's not the point. The point is building relationships. If you have enough conversations with people on a weekly and a monthly basis, the law of averages start to play out. And out of those conversations come opportunities. So stop treating your podcast like a popularity contest. Start treating it like a relationship-building machine because that's exactly what it is. Now, every episode becomes another asset for your business. One episode equals multiple reels and clips and LinkedIn posts and emails and YouTube shorts. You're also building a searchable library of your expertise because podcasts get indexed on search engines and with the onset of AI and language models. You want to make sure that you're showing up consistency so that information is getting indexed consistently. Nothing better than someone saying, Hey, I Googled you and found you. That's amazing. That's my favorite. Old episodes can continue creating opportunities. Why? Because they're up there forever. Unless you take them down, of course. You're not starting from scratch every time you need content. Because if you've been podcasting for a year, you got and you've been creating micro content. You've got, let's say you create two clips a month per episode. That's 24 episodes a year. Excuse me, 24 clips a year from one podcast episode. That's at a bare minimum. That's only two. So you're creating that content catalog in addition to the podcast content, the relationship currency of being able to interview people that you want to do business with. Speaking of content, let's talk about how content compounds.
50 episodes, five pieces of content, 250 content assets in your content library. You see, your podcast isn't just another piece of content, it's the headquarters for your entire content strategy. Talk I used to give all the time was how starting a podcast can solve all of your social media content problems from what I just described right here. So I give you a small example and I give you an ideal example that if you got to 50 episodes and you had five pieces of content, five clips per episode, you'd end up with 250 pieces of content in your content library. So you're not constantly looking for something brand new to post. Now let's talk about the hundred-episode mindset. Stop obsessing over downloads, stop measuring opportunities. Ask these questions. How many meaningful conversations have I had? How many new relationships have I built? How many introductions or referrals have happened? How much better have I become at communicating? How many actual business opportunities have been created? Write these questions down and be honest with yourself and answer these questions. Listen, your communication skills compound as well, in addition to everything else we've talked about relationships, content, your network compounds, your authority compounds, your competence compounds. Episode 100 isn't some magical number. It's about who you've become and who you've connected with along the way.
I want to give you some homework. So if you're driving, you're gonna have to come back to this, listen to it, write down the homework. If you're not, grab a pencil, pen, however you roll, and a piece of paper and jot this down. These are quick and practical. Number one, be intentional. I want you to identify 25 people that you'd love to build a relationship with and invite them onto your podcast. Number two, be consistent. Commit to a realistic publishing schedule and stick to it. And lastly, number three, track what matters. Measure relationships, referrals, opportunities, and revenue, not just downloads. Downloads are important, but they're not the whole picture. Relationships, referrals, opportunities, and revenue are so much more valuable. The goal isn't to become a famous podcaster. The goal is to become a more successful business owner because you have a podcast. Lastly, one episode probably won't change your business. But 100 might because podcasting compounds, trust compounds, relationships compound. And the people who consistently show up are the ones who give themselves the opportunity to actually experience this growth. So here's my final question for you. Who's missing out? Because you're not showing up. If you got questions, thoughts, ideas, concerns about this episode or any episodes on the podcast or about podcasting, or you think, hey, listen, I need to start this podcast and I need some support. I would love to have a conversation with you. Use the link below in the show description, in the show notes of this episode to book a call with me. We'll spend 15 minutes chopping it up and see if you're a fit for our done for you 90-day launch solution. Thanks again for all your time listening today. I really appreciate you tuning in. Tell a friend who needs to hear this episode, share this episode with them. Make sure you connect with me on socials. It's at podcastsuck on Instagram, just like the name of the show. Until next time, friends. Thanks so much for tuning into this episode. We sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcasts. And remember, podcasts suck if you don't have one. Until next time, friends.
