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Welcome to PodcastSuck, a podcast about starting a podcast. We dive headfirst into the wild, wacky, and sometimes frustrating world of podcasting. If you've ever sat down with a microphone, hit recording on what fun earth am I doing? Or if you're just curious about the magic behind your favorite shows, then you're in the right place. Get ready for laps, insights, and a whole lot of what not to do advice as we embark on this podcasting journey together. Let's dive in.

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If you've been hearing let's talk later from potential clients, you might have a visibility problem. Why? Well, because people don't buy when you tell them to. They buy when they trust you. And that trust it's going to require some repetition on your part.

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And that's why I want to talk to you about what a podcast can do for you. You've heard me talk about it before. You'll continue to hear me talk about it.

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Why? Because it works. Here's what a podcast does it builds a rhythm of familiarity. It makes let's talk later become let's talk now.

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While others are cold emailing and cold DMing, you're already in someone's earbuds every single week. You're guiding them, you're teaching them, you're showing them that you're the real deal. You're not just throwing a whole bunch of stuff up against the wall and crossing your fingers and saying, well, maybe somebody will reply. You're actually providing massive value that people have chosen to tune into. When someone gets an email, they didn't choose to get that email. Maybe they opted in, maybe it's spam. When someone gets a DM, they didn't choose to get that DM. Maybe they follow that person and they have that the person has access to DM them.

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But they're not choosing to receive that.

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When they pull up your podcast episode and they press play, they're making a conscious decision to listen to what you have to say. And if you provide value, you solve problems, you help them better understand what they don't know that they don't know, boom.

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Trust has been established. I'm gonna say it again. People don't buy when you tell them. They buy when they trust you.

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And you recording a podcast episode and putting a new episode out every single week is the repetition that it takes to establish trust. But none of this is possible if you're not willing to get in the game and actually start a podcast and do something with it. Now, you've heard me talk a lot about our strategy, my strategy that I've used for 15 years, which is start a podcast to interview people that you want to do business with. That's strategy number one. But what about the people that subscribe to your podcast? Because by the way, when they hit follow and they hit subscribe, they get notifications every time a new episode drops. Think about your favorite podcast, like this one. Every time a new episode drops, how do you feel? Whoa, something new to listen to. Every single day I listen to the Daily Stoic from Ryan Holiday. Why? Because I read the Daily Stoics message of the day every day. All right, most days, Monday through Friday, at least five or six days a week. The podcast is a follow-up hosted by Ryan Holliday, reading that day's message in the Daily Stoic and reflecting and talking and expanding on it via the podcast. If I get in my car or I pull up Apple Podcast and I look at the Daily Stoic, and there's not an episode for today, I am wildly disappointed. Now, sometimes there's life shows up. I understand that. But I tell you, Ryan's about as consistent as it gets because he knows this is a daily podcast. This is something people depend on me for.

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Now, I'm not telling you to start a daily podcast.

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That takes a lot of work, a lot of commitment. What I am telling you is start a podcast and get an episode out every single week so that there's repetition there. So that there's consistency there.

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Because when that happens, trust is established.

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People start to think, you know what, this is the go-to source for me.

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I'm gonna hit them up and ask them about doing business with them. So there's several different ways that you can slice and dice the pie here.

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People are listening to your content, they're continually coming back, they know like and trust you, they feel like they know you, whether they do or not.

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And then you get the opportunity to interview people that you want to do business with.

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Don't get me started with the social media content being repurposed from your podcast episodes, becoming a better communicator, getting consistent, and allowing your podcast to radically change your life and your business because you keep showing up. Why am I qualified to talk about that? Because I have lived it. I continue to live it, and now I get the unique opportunity of empowering other business owners to do the same exact thing. I am a practitioner of what I sell.

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My offer is my life. That's called alignment. Very important. Allows people to know like and trust me because I'm one of them.

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Who am I to sell you a podcast launch solution? And I don't even have a podcast. I know that sounds crazy, but there's some people out there that don't practice what they preach. So, do you want to continue to deal with these knuckleheads that say, let's talk later? Let's talk after Q1 or Q2 or Q3 or Q6 or Q7.

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We're getting into the holiday season.

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People's favorite line, let's circle back at the first of the year. How about we circle back next week and get things started before the first of the year so we can hit the ground running at the first of the year? That's not being aggressive.

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That's challenging people's BS. That's challenging people's status quo. That's challenging people's programming. If not now, when? If not you, who? I'm working on my third book right now. And we're in chapter three. And I'm talking a lot about what your competition is not doing. Not what they're doing, what they're not doing.

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One of the exercises is to take out a sheet of paper and write down five to ten of your competitors and then circle each one that has a podcast. You'll be pleasantly surprised that there may not be a lot of circles on there, which is a direct indication. You need to get your podcast launched before your competition eventually wakes up. Because they will. This strategy is undefeated. Why? Because it works. It's not abrasive, it's not pushy. It allows you to show up and provide value first before saying, buy my widget, buy my thing, pitch, pitch, pitch, pitch, pitch.

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Go ahead and do that exercise. Right now. As soon as you're done with this episode.

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Write down five to ten competitors, circle them if they have a podcast. If you don't see a lot of circles, again, there's your answer.

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If you don't take massive action on that, and take advantage of the speed to market.

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Speed to market has always been an undefeated strategy. You being the first one to the market to do it in your industry automatically, by default, labels you the authority.

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Why? Because you have a podcast, you're showing up, and they're not. Starting a podcast will radically change your life and your business if you let it. Starting a podcast will completely eradicate. Let's talk later. It'll immediately establish trust because you're consistent and there's repetition.

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So let everybody else do whatever they want to do. Email and this and marketing and that. When you can, in fact, launch a podcast, invite people that you want to do business with on that podcast, make it all about them.

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And then create a relationship that becomes profitable.

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Questions, thoughts, ideas, concerns about this episode, any episodes on the podcast, send me a DM over on Instagram. Same as the show name at podcastsuck. I do respond to each and every one of you lovely people. I am so grateful that you guys take time out of your busy day to listen to this podcast. I see the numbers, I see the stats, and I am humbled and grateful every time I do. Hundreds and hundreds and hundreds of people listening to each episode.

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Thank you. Thank you. Thank you. Remember, if not now, when? If not you, who?

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Until next time, friends. Thanks so much for tuning in to this episode, we sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcasts. If you feel so inclined, please leave us a review and share the show with someone you know should start a podcast or may already have one. And remember, podcasts if you don't have one. Until next time, friends.