Podcast Introduction

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Welcome to Podcast Suck . A podcast about starting a podcast where we dive headfirst into the wild , wacky and sometimes frustrating world of podcasting . If you've ever sat down with a microphone , hit record and thought what on earth am I doing ? Or if you're just curious about the magic behind your favorite shows , then you're in the right place . Get ready for laughs , insights and a whole lot of what not to do advice as we embark on this podcasting journey together . Let's dive in . Here's the thing .

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Shouting louder on social media isn't a strategy , it's called desperation . You ever feel like everyone's yelling over each other on LinkedIn and TikTok and Facebook and Instagram , just to be seen for three seconds . Podcasting doesn't play that game and that's exactly

The Problem with Social Media Noise

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why it works . Let's talk about the problem with louder . Louder becomes a toxic loop and it's important to understand that . Just as quick as someone can tune you in , follow you like you , whatever it may be , they can tune you out and unfollow you and unlike you and D all of the above . Post more , yell more , spend more , get less . The reality is , when everyone's screaming , nobody's listening . It often leads to burnout , to inconsistent content and also chasing vanity metrics . Look how many people liked or commented or stuff that doesn't matter . What we're talking about here is social noise versus social signal . There's a big difference there . I want to make that distinction for everybody , because I think that too many people think creating more noise or adding to the existing noise is the way to win on social . It's quite the opposite . Podcasting quite the opposite . Podcasting quite the opposite .

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Podcasting allows for intentional , long form , intimate content .

Podcasting: Trust-Level Content

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It's a conversation You're not interrupting . You're actually invited . Either it's your podcast that you're hosting and you've invited somebody on , or maybe you have the opportunity to be a guest on somebody else's podcast . People listen with earbuds . That's called trust level content . Level content you speak with your audience . Listen carefully . You speak with your audience . No-transcript . Let's talk about attention versus authority . Social media grabs attention . For a second ,

Building Authority Over Attention

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podcasts build authority over time . One listener who binge listens 10 episodes is worth a thousand likes on any Instagram reel . Social media content you name it . Podcasting equals the slow drip of brand equity , if that makes sense .

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Another thing podcasting does is it helps you own attention , not get attention . Notice the difference Getting attention , earning attention , owning attention what do you want to do ? You want to earn it , do you want to buy it or do you want to own it . I don't know about you , but I want to own the attention . Your voice becomes a calm I don't know depends on personality consistent and confident signal to people . They look forward to the content . If you tune into the show , it's because you're trying to either figure out your podcasting game plan or you're trying to improve it . And if I've taught you something and you've been able to take away something , even if it's one thing that's helped you , you're going to continue to come back . Why ? Because I'm now a trusted voice and resource for

Becoming a Trusted Voice

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you starting and growing a podcast . Now that's just me as an example . What you're looking to become is that calm , calm , consistent , confident signal Podcast also allows you to plant your flag and say this is what I believe .

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Think about Joe Rogan . Maybe you're a fan , maybe you're not . The world's largest podcasts are out there with the world's largest podcasts , and he happens to be very good at what he does . When he has a big name , he has a presidential candidate on the show , somebody that can influence the world . Maybe it's not political large name . Maybe you're a fan of this individual . Maybe it's a musician or an actor , somebody you look forward to when you know that Joe Rogan is sitting down with this individual . You're excited . You know why ? Because Joe is a trusted source to be able to deliver an interview that's going to be informative , entertaining , dll of the above .

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When you speak consistently , people start hearing you when they need you . Let me say that again when you start speaking consistently , people start hearing you when they need you . That's also called top of mind . So if all I've done is shout , how do I change that ? What can I do instead ? Great question Stop chasing the algorithm . Build your own channel , channel , meaning podcast , youtube , whatever it may be but build it , stay committed to it , provide value and serve it . When you do that , people reciprocate by consuming the content and it doesn't require any shouting . Social media is great when it comes to amplifying something like your podcast , but joining the existing noise , no dice .

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Focus on depth , not volume , pun intended . When it comes to podcast , you don't need to go viral , you need to go valuable , because once you're valuable , you're top of mind . When you're top of mind , people consume your content and they keep coming back to do that . If they need what you have to offer as a business , they will hire you . I'm living proof .

Value Game vs. Volume Game

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Let's quickly recap Strategy isn't louder , it's smarter . Podcasting is not a volume game . It's a value game .

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So if you're listening to this right now and you're ready to stop screaming and start leading , it's time to start your podcast . Let's have a conversation . Head over to podcastsuckcom and subscribe to the show . If you haven't done so already , follow me on Instagram at podcastsuck , same name as the show . There's a link in my bio also a link in the description of this podcast episode for you to book . A call Podcastlaunchlabcom or Podcast Launch Lab . Either way takes you right to my calendar .

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Yes , you'll be speaking with me . We'll spend 10 , 15 minutes chatting about what's possible with you , not contributing to the existing noise that exists on social media . I'm telling you , the magic is made when you focus on not going viral but instead going valuable , valuable over viral wins every time . Thanks for taking some time out of your day to hang out with me for a couple of minutes . There's a lot of things you could be doing , but you decided to take 10 minutes and figure out how to not contribute to the existing noise on social media and win . I want you to win , hopefully you want to win , and together we can make it happen .

Final Thoughts and Call to Action

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Until next time , friends . Thanks so much for tuning into this episode . We sure do appreciate it . If you haven't done so already , make sure you're subscribed to the show wherever you consume podcasts this way , with good updates as new episodes become available . If you feel so inclined , please leave us a review and share the show with someone you know should start a podcast or may already have one . And remember podcasts suck if you don't have one . Until next time , friends .