Welcome to Podcasts Suck, a podcast about starting a podcast, where we dive headfirst into the wild, wacky, and sometimes frustrating world of podcasting. If you've ever sat down with a microphone, hit record, and thought, what on earth am I doing? Or if you're just curious about the magic behind your favorite shows, then you're in the right place. Get ready for laughs, insights, and a whole lot of what not to do advice as we embark on this podcasting journey together. Let's dive in. What is happening, everybody? Welcome to another episode of Podcasts Suck, a podcast all about starting, growing, and D, all of the above, all things podcasting. We record this show when we're not trying to drop our phone here. We record this show live over on Facebook. YouTube and LinkedIn. So join us. If you're listening to the podcast episode, just the audio version of it, track me down on socials, either on YouTube, youtube.com forward slash podcast launch lab or LinkedIn. uh, or Facebook on my name, you can catch the live broadcast of this. This is by no stretch of the imagination, a video podcast. Well, because video podcasts don't exist. So all you tuning in live on all those channels. What's up. Thanks for joining us. I do appreciate you taking some time out of your day to hang out for just a couple minutes. So I can really help you better understand what you don't know that you don't know about the world of podcasting. Today, I want to talk to you about a very important step in the podcast launch process, or I would say rather, not just the launch process, that's part of it, because if you're just getting started, but if you are, maybe you've already started, maybe you have started and stopped. My goodness, I've never seen that happen before. All very common behaviors coming from podcasters of, well, I used to have a podcast and then I stopped it and started it again. And I don't know. And blah, blah, blah. So today I want to talk to you about mindset and your attitude about podcasting. Well, Sebastian, why is this important? Well, first of all, your mindset and your attitude towards anything in life is extremely important. Every day or most days I get done with my workout and I head into the sauna right there in the gym, and I spend about 20 minutes sweating profusely. And while I'm doing that, trying to use my time wisely, I listen, I meditate. And the only way that my wild, crazy monkey brain can calm down long enough to do that is through a guided meditation. So I utilize the Calm app in order to do a guided meditation. If you haven't checked it out, be sure to do so. They're not a partner of the show yet, but they totally should be. I love Calm just because, well, I love being calm because I'm such a high strung individual. I love the Calm app because it's a nine to 11 minute guided meditation. For those of you not familiar with what a guided meditation is, a guided meditation is simply someone that's guiding you and talking you through the meditation. Now, the other week, the topic was emotional holes that we seem to find ourselves in from time to time. Emotional holes like things are very, very good, Let's go down that emotional hole. Oh my gosh. Everything's amazing. Everywhere I look, I see rainbows and butterflies. Everything is just working out for the best. I live in this world of bliss. You get on that emotional hole sometimes. Let me know if you can relate to that. And then there's the other, the opposite of that, which is, Everything is going wrong. The world is ending. The sun is melting. Catastrophic thinking. Everything's going wrong. Of course, it's me. I'm mad at this and mad at that, mad at me. We're down those two different emotional holes. I'm sure a lot of you can relate with me. Now, it is our job and responsibility to mitigate what holes we decide to go down emotionally. And since this meditation really resonated with me, I decided that I would bring it to one of my coaches that I work with, the great Dan Martell. And the reason I decided to bring this to him was because he goes live every Monday. If you're not following Dan, you are missing out. This guy is a phenom of a human being. Ripped, rich, and rare. Those are three things that are very, very difficult to argue with. I'm probably gonna have a lot of background noise because I was adjusting my microphone, got a new mic stand here. But Dan goes live every Monday while he's in the gym and this mic stand is just not serving me well. It's decided to start sinking. I probably should have adjusted the thing before I started the broadcast, but I was so excited to just dive in and get started. So sorry, editing team, you're probably going to tell me I heard a bunch of bumping and noises and whatnot. Yeah, that was me not knowing how to use my new mic stand. So, I tuned into Dan's live on Instagram last Monday, and he likes to bring people on, anybody, not just people that are in his elite mastermind group, but anybody, and he calls it the McLaren mindset. He owns a couple of McLarens. He doesn't own a couple of McLarens to brag and be like, yo, bro, I'm a crypto bro, look at my, none of that. It's, it's more of a personal thing, uh, that he shares a lot about, about him overcoming some fears that he had of what other people would think and some old people pleasing beliefs that he had. But anyway, long story short, he does McLaren Mondays every Monday, McLaren, excuse me, McLaren mindset every Monday. And it's usually while he's on the treadmill, just getting done with his workout or getting started or one of the two. And he, I went ahead and hit request to go live and he usually chooses his elite members first and you can jump on and you can ask them whatever you want. about mindset. So I decided to jump on. He's a very matter of fact type of guy. He just wants you to ask the question. He doesn't need the backstory. So I made that mistake and he's very quick at shutting me up, which is, can be a challenging process from time to time. So I shared this whole concept and idea around emotional holes with him. And how do you mitigate going down negative emotional holes, positive emotional holes? How do you stay in the middle? How do you not go overboard on one or the other? And he again reminded me that the emotional states that we choose because we choose them are entirely up to us. And it is our responsibility to mitigate and control those to the best of our ability. And he said, Sebastian, let me give you an example. And I want you to play all out with this scenario. Let's say that I'm going to wire you $10 million this morning, tax-free. Everything's been taken care of. All the logistics are being handled. You're going to have 10 million buckaroos in your bank account. The only caveat is you have to wait 10 days. And there's 10 days because there's logistics and wire logistics and just basically the rules of the game on me giving you $10 million, but the $10 million is guaranteed. How would you feel? What kind of feelings would you have knowing that you had $10 million tax-free on its way to you in 10 days? What are those feelings, Sebastian? Tell them to me right now." And I was like, Dan, I would be ecstatic. I would be full of joy. I'd be happy. I would be over the moon. I would be supercalifragilisticexpialidocious, super fabulously overwhelmed with gratitude and excitement and optimism. He said, great. And that's exactly what it takes to get anything that you want in this life. You have to already feel what it's like to have what you want and what you're working towards. You have to feel that right now. And it immediately clicked. because I was reading my friend Peter Kell's book. Something amazing is about to happen. Pick up the copy if you haven't already. It's actually a hybrid of a journal and then a breakdown of the whole, a little bit of his story, a little bit of his girlfriend's story, and how he was able to really break through from having a bunch of success, losing it all, getting back to the top of the mountain, and then losing it again, and then finally getting back to the top of the mountain and staying there and living an incredibly fruitful and abundant life. The same premise was discussed in that book. that Dan talked to me about when I asked this question. And that is simply having the thought process that something amazing is about to happen, but having that at all times. Sebastian, this sounds great and everything. What does this have to do with a podcast? Friends, it has everything to do with a podcast. You see, when you decide that you wanna start a podcast, there's these little voices in your head that start to go crazy and on overdrive. telling you what you can and what you can't do. They're all a complete line of BS and they're completely irrelevant, but they are there. They're usually patterns that have been developed from our childhood. We had an experience at somewhere along the line. Someone told us we couldn't do something. Someone told us that we weren't good at something and we believed them. And then we took it a step further and started to live our lives according to that. So when it comes to attitude and mindset, we have to reset what we've learned. We have to reset our attitude and our mindset that we've been accustomed to because somebody else said something or had some sort of impact on us when we were younger. First step, press reset on the mindset and the attitude about starting a podcast. If you've had an inclination about starting a podcast, a nudge, And, uh, uh, uh, that gut feeling, which I think is God's whisper. You saw a sign, a friend told you that friends is, is enough reason for you to start a podcast and go with it. And if you don't do it, like I often ask, I'll ask you again right now, who's missing out. Cause you're not showing up. So we have to reset that mindset that we've been accustomed to. And no, wait a second. There's a rhyme and reason. that I've had this inclination that I should start a podcast.

Sebastian Rusk

Forget about the business side of it for a minute. Who do you get to become because you decided to start a podcast? What's possible?

What's possible with who you get to become as a human being? What's possible with who you get to become as an entrepreneur, as a business owner, as a husband, a wife, a friend, a cousin, a neighbor? That's what you really wanna look at. And what is your mindset and attitude around that? Tune the noise out for a little bit. Maybe someone continues to tell you that you can and can't do something. I would strongly recommend getting away from that individual and figuring out a way to love them from a distance and compartmentalize how they show up in your life and what role they play in your life. This is all very important stuff. You need people that are rooting for you. You need people that have the same attitude and mindset that you do about the things that you want to do. I'm talking about friends, family, spouses. I'm talking about everybody that you do life with needs to be on board with what you want to do so that they're moving you forward. You've got the wind at your back. You're not going against the wind. Attitude and mindset is very important when you're setting out to start a podcast because you need to believe that you can actually do it. Your mindset needs to be something amazing is about to happen with this podcast. I'm about to radically change my life and my business because I'm starting this podcast. My business is about to explode because of the conversations that I'm going to have on this podcast. More people are going to learn about me because I'm showing up in the timeline more consistently because I'm chopping up micro content from my podcast and I'm posting it on a daily basis on my social media accounts. So new people are finding me. I'm showing up where the eyeballs are, which is in the newsfeed. And oh, by the way, I'm completely transforming into the best version of myself because I started a podcast. Do you see how all of these things work together? None of it is available without the right mindset and without the right attitude. What's the quote from Henry Ford? Whether you think you can or you think you can't, you're right. Same thing applies to just about everything when it comes to podcasting. A lot of people want to create stories and scenarios of, well, we're going to look at this Q3 and Q4 of this year. I'm not ready yet. Listen, just stop the BS excuses because you're only lying to yourself. and realize there is never, and I mean never, a good time for you to start anything. The time right now. That's right. I got a lot going on. Get something off your plate. Reprioritize things. Unless you're on vacation and on a long extended sabbatical from work with your family, and that's the priority, cool. But no one's that busy.

We make time. for the things that we know we wanna do. Period, end of statement. When we want something, we will walk through fire for it.

Why? Because we want it and we know we can get it if we just go after it. Friends, I'm living proof, okay? Ling proof. that starting a podcast could radically change your life and your business. I'm also living proof of getting your mindset and attitude in check changes everything. You ever been around a negative person? They suck the life out of you. They are energy vampires. You ever around people that are just full of love and excitement and they just glow and their light shines so bright.

You're like, give me more of this human being, please. Which one do you want? It's all a decision. It's all what you're willing to tolerate. But sometimes people are tolerating more than they should be.

And Martel mentioned something a couple of weeks ago on his coaching call. One of the most brilliant things I've ever heard. I'm going to look at up here in my notebook real quick to make sure that I don't, uh, mangle what he said, but it was outstanding because yeah, he helps us out with business and systems and processes and marketing. He also helps us out with life because he's lived a lot of life and continues to. The quote was we need to normalize leaving people in the reality that they've created for themselves. We need to normalize leaving some people in the reality that they've created for themselves. Those are the people that are telling you you can or can't do something. Those are the ones that constantly have an opinion. Those are the ones that constantly want to tell you what to do with your life because they're not doing that thing with their life. This all plays a part in starting a podcast. Maybe you're thinking about writing a book. Maybe you're launching a YouTube channel. Maybe you're doing your thing. Whatever it may be, my thing for you is starting a podcast because it achieves so many different objectives. Content, check. Networking and increasing sales, check. Personal development, communication skills. Who doesn't want to become a better speaker? I do, and I've been doing it for 15 years, and I still want to get better. Why? Because we can always be better. We can always improve our mindset. We can always improve how we show up. We can always improve our attitude. What's that cheesy motivational poster that used to hang in offices in the 90s? Attitudes are contagious. Is yours? I try to make my attitude contagious. I want people to be around me most times, unless I'm in a crowded airport, but I want my attitude to shine as much as it can. And listen, I fail at this more times than not. Let me tell you, but negativity, have you ever started your day? You ever woke up on the wrong side of the bed and just completely ruined your entire day? Yeah. Yeah, that's you putting your own energy out, negative energy out, and then deciding to stay there. And then most of us like to enroll those closest to us in it. And I like to say to those people, don't come at me first thing in the morning negative. I am not participating in that circus. Not my monkeys, not my circus. I am not participating in this conversation. That's all you have to do. Boundaries. So this was more of a, you know, personal development, life development, podcast development episode to really dig in a little bit and help you better understand why your attitude and why your mindset are so important when starting a podcast. If you're listening to this right now and something clicked, Good. You're in the right place. This is why I do what I do. I want to get inside your head and I want to help you better understand what you don't know that you don't know, not just about starting a podcast, but who you have to become in order to play the role of a podcast host. What do you get to become? That's what I want to leave you with. And lastly, I'll ask you one more time. And I ask people this constantly because it's such an important question and it stops people in their tracks and really gets them going. Who's missing out because you're not showing up. A lot of people are just takes one thing you can say. It takes one conversation you can have with someone that you didn't even know you wanted to do business with. How many times that's happened to me? I get somebody on the podcast, no intentions of enrolling them into the agency. We have a great conversation. We hit it off. They're like, hey, I've been meaning to start a podcast and I know that's what you do. Can we schedule a call and talk about what's possible? I had one lady just hire me right on the spot, right at the interview. I didn't even pitch her. It's how you show up. It's people want to be around me. Why? Because I'm going places and I'm winning. People want to be around winners. They also want to be around people with positive mindsets and attitudes that lift them up, not tear them down, lift them up. My love language is reminding you of your power. I know love language experts. That's not one of them. I made it up. Okay. I also made this one up. My love language is direct feedback and clear next steps.

People love the truth.

The truth will set you free, but first, it will really piss you off. Thanks again for tuning into this episode. I hope you're taking one or two, maybe three things, maybe even four things or five things away from this episode. And don't just take them away from this episode and go, wow, that was a cool episode. Do something with them. I beg you. I implore you. Someone is missing out, including yourself and those you love and care about that are close to you. because you're not showing up and doing that thing. If you're scared, if you're hesitant, if you're in your head, those are all green light indicators to go, go, go. Questions, thoughts, ideas, concerns about this episode, any episodes on the show, please hit me up. Shoot me a DM on Instagram or over on LinkedIn or Facebook or wherever else you hang out. If you're watching this live over on YouTube, comment below. I respond to each and every one of you lovely people. It is my absolute privilege to do so. Thanks again for tuning in. Everybody tune into the live broadcast. I appreciate all of you as well. I'm trying to do this daily. I kind of fell short on it this week, doing it daily, but I'm trying to get back in the mix of doing it daily. I thoroughly enjoy it. It gives me energy. It gives me positive charge as much as hopefully it does for you. Until next time, friends. Thanks so much for tuning into this episode. We sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcasts. It's a way to get updates as new episodes become available. If you feel so inclined, please leave us a review and share the show with someone you know should start a podcast or may already have one. And remember, podcasts suck if you don't have one. Until next time, friends.