How To Leverage A Podcast To Grow Your Business

In episode thirty-two of Podcasts Suck, Sebastian Rusk discusses leveraging a podcast to grow your business. He shares personal experiences and strategies, highlighting the power of inviting potential business partners on the podcast. 

Tune in for insights on utilizing podcasting to make an impact on your business and brand, and generate sales.

TIMESTAMPS

[00:01:33] Leveraging a Podcast for Business.

[00:04:47] Starting a Podcast Benefits.

[00:09:26] Podcast Guest Outreach Strategies.

[00:14:24] Podcasts as Lead Generation.

[00:18:14] Are There Too Many Podcasts?

[00:23:15] Why Podcasts are Important.

In this episode, Sebastian Rusk emphasizes the importance of inviting individuals who align with your target audience to be guests on your podcast. This approach allows you to learn more about the guest, their business, and their needs, laying the foundation for a potential business partnership.

Overall, the episode underscores the transformative potential of starting a podcast for a business. By leveraging the podcast as a tool for relationship-building, content creation, and lead generation, businesses can not only expand their reach but also drive tangible results in terms of new relationships, business growth, and increased sales.

QUOTES

• "You're trying to remain top of mind and top of mind means that you're showing up in the newsfeed every single day, seven days a week with a piece of content relevant to what you do, relevant to what you're passionate about, relevant to your expertise, relevant to things that you want to talk about and you want to share with the world."
• "I hear it more times than not,’ Sebastian, we don't care if the podcast ever generates a dollar for us.’ That's not what it's for. It's for us to provide value to our existing community. It exists for us to be able to create content and extend our content strategy further than where it is right now."
• "Either way, your podcast strategy should have some sort of contributing factor included in it that helps your business grow. Whether it's content, whether it's relationships, whether it's generating new business and sales, whether it's recruiting, whether it's D, all of the above. Starting a podcast will radically change your life and your business if you let it."

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SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

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