In episode twenty-two of Podcasts Suck, Sebastian Rusk discusses the importance of marketing and promoting your podcast. He emphasizes the need to create micro-content from each episode and shares his favorite tool, for chopping up and repurposing podcast content. By actively promoting and sharing your podcast, you can effectively grow your show and reach a wider audience.
PODCAST EDITING/HOSTING PLATFORMS
TIMESTAMPS
[00:01:01] Marketing and Promoting Your Podcast.
[00:06:54] Including Podcast Episodes in Newsletters.
[00:07:55] Swag and Podcast Marketing.
[00:11:47] Create an Email List.
In this episode, Sebastian Rusk delves into the significance of creating micro content from each podcast episode as the primary method of promoting a podcast. He emphasizes that simply recording a podcast episode is not enough, and in order to grow the show, it is necessary to actively market and promote it.
In addition to creating micro-content, the episode also highlights the significance of having an email list and utilizing a CRM (Customer Relationship Management) system to capture people's information. By having an email list and using a CRM like go high level or click funnels, podcasters can continue to market their content to engaged listeners and build a loyal audience.
QUOTES
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
Youtube: Youtube.com/@PodcastLaunchLab
Sebastian Rusk: https://sebastianrusk.com/
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